Pies appoint Craig Kelly as new CEO

Kelly said he was honoured to be appointed CEO.

“The Collingwood Football Club means a lot to many people, including my family, and I feel privileged to be able to lead our club as it continues to progress,” Kelly said.

“There is momentum at Collingwood, and I look forward to building relationships across the Club and working alongside the board, staff, coaches and athletes as we enter the next phase.

“It has been an incredible 26 years growing ESP/TLA alongside our dedicated staff – both past and present. I would like to thank everyone at TLA, in particular the outstanding executive team and our amazing talent – a lot who are lifelong friends of myself and my family. Without the talent, and the incredible sports and long-term clients we work with, the journey would not have been as fun or fulfilling as it has been.”

One of Kelly’s sons, Will, is on the Magpies’ list, while his other son, Jake, plays for Essendon. Former CEO Mark Anderson left the Pies in November, and Wright has been acting CEO in the interim.


In effect, Kelly has been an influential figure at Collingwood for years with multiple connections to key Collingwood people, having been the manager and close confidante of former coach and champion player Nathan Buckley.

He was an immediate and strong supporter of Browne when the former Channel Nine boss launched his bid for the presidency of Collingwood in the post-Eddie McGuire period, replacing Mark Korda, who served one season in the job.

Collingwood have also appointed experienced leader Ian Paterson to the role of chief commercial officer.


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