Modi’s Campaign Rhetoric Is Dangerous

Modi’s Campaign Rhetoric Is Dangerous



India is in the middle of a 44-day exercise to elect its next government, with Prime Minister Narendra Modi tipped to return his Bharatiya Janata Party to power for a third consecutive term. Modi, who aims to win nearly three-quarters of the country’s 543 parliamentary seats, has surprised many observers by using dehumanizing anti-Muslim language on the campaign trail—rhetoric that is more direct than that of his past speeches.

So far, the BJP campaign has focused on creating an irrational fear among India’s Hindu majority that if Modi doesn’t return as prime minister, a share of their private wealth and affirmative action job quotas will be given to Indian Muslims. Modi and his party have doubled down on this narrative at a moment when reports suggest that their quest for a supermajority is unlikely to succeed. The brazen continuation of such anti-Muslim rhetoric differentiates this campaign from the two others that have put Modi in the prime minister’s office.

Hate speech is a criminal offense in India, and it is specifically barred during an election campaign. However, Modi chose the three leaders of India’s Election Commission, the agency charged with conducting free and fair polls, and it has ignored his flagrant violations of the election code. As a result, as the campaign continues through the end of May, so too will Modi’s anti-Muslim tirades. India is expected to announce its election results on June 4.

If the BJP wins and Modi is once again crowned prime minister, his Islamophobic rhetoric will not simply disappear. Many political leaders campaign in poetry and govern in prose, but hateful rhetoric has real-life consequences. Modi’s campaign speeches have put a target on Indian Muslims’ backs, redirecting the anger of poor and marginalized Hindu communities away from crony capitalists and the privileged upper castes. It underscores an attempt to make members of the Muslim minority second-class citizens in a de facto Hindu Rashtra, or state.

These social schisms need only a small spark to burst into communal violence, which would damage India’s global status and growth. Furthermore, Modi’s campaign rhetoric is matched by the BJP’s choice to not put up candidates in Muslim-majority Kashmir, reducing its stake in ensuring robust democracy in a region that New Delhi has ruled directly since 2019. His language will also have a direct bearing on India’s fraught ties with its neighbor Pakistan. Finally, the state-backed ill treatment will likely not be limited to Indian Muslims—meaning that other religious minorities, such as Christians and Sikhs, will also be affected.

Around 200 million Muslims live in India—the second-largest Muslim population in the world, after that of Indonesia. Few mainstream Indian political leaders have plummeted to such depths in castigating these citizens. Modi’s campaign rhetoric makes clear that if he is elected to third consecutive term, the nation’s Muslims will stand politically disempowered, economically marginalized, and deprived of their constitutional rights.


Modi’s political rise came in the wake of significant violence against Muslims in Gujarat in 2002, when he was the state’s chief minister. Due to his role in the violence, the European Union, the United Kingdom, and the United States all temporarily barred his entry. Leading the party’s campaign to victory in the state assembly in the same year, his campaign speeches were full of crude language against Muslims. But the BJP’s electoral success in Gujarat—winning the next two assembly elections before the launch of Modi’s national campaign—ultimately gave Modi political credibility within an extreme fringe of the party.

By 2011, Modi had started reinventing himself as a business-friendly leader with an eye on a national role. By the time he became prime minister three years later, the narrative of a so-called Gujarat model of economic development concealed his anti-Muslim ideological moorings. Modi’s mask slipped occasionally, but he often spoke with a dog whistle. Mostly, the prime minister reiterated an imagination of India as a Hindu nation. In a post-9/11 world, Modi presented an alternative model of battling Islamic terrorism and consolidated a Hindu majoritarian voter base—delivering a stunning election victory in 2019 after an attempted airstrike against an alleged terrorist training camp inside Pakistan.

This year, Modi has not campaigned on his track record of the past decade or on the party manifesto for the next five years as often as he has attempted to further polarize Hindus and Muslims. In a speech given on April 21, Modi suggested that the opposition Indian National Congress party, if elected, would redistribute property to Muslims. The party would “calculate the gold with [Hindu] mothers and sisters” and transfer it “among those who are infiltrators and have more children,” he said—using terms by which his supporters regularly describe Muslims.

Elsewhere, Modi alleged that Congress was helping Muslims in a plot to take over India: “The opposition is asking Muslims to launch vote jihad,” he said in March. Speaking at a rally in Madhya Pradesh in early May, Modi said that voters would have to choose between “vote jihad” and “Ram Rajya,” the latter being a term referring to a mythical, idealized society that purportedly existed during the rule of Lord Rama, the hero of the famous Hindu epic Ramayana.

The prime minister’s economic advisory council soon released a paper that sought to stoke anxieties about a decline in the proportion of Hindus in India; during the period it covered—1950 to 2015—India’s population actually increased by five Hindus for every one Muslim citizen, but BJP leaders soon deployed the report to further demonize Indian Muslims.

The party’s official messaging has echoed Modi’s rhetoric. A now-deleted video posted on the Instagram account for the BJP’s Karnataka branch this month said, “If you are a non-Muslim, Congress will snatch your wealth and distribute it to Muslims. Narendra Modi knows of this evil plan. Only he has the strength to stop it.” It was followed by an animated clip depicting Congress leader Rahul Gandhi hatching a plan to benefit Muslims at the expense of Hindu groups.

Other Indian democratic institutions have done no better. Despite formal complaints from opposition parties and civil society groups, the election commission has neither punished nor restrained Modi. A petition in the Delhi High Court seeking immediate action against Modi for his “communally divisive speeches” was dismissed, with the judges arguing that it was “without merit” because the commission was already looking into the matter. “We can’t presume that they won’t do anything,” one judge said. But as the elections near the finish line, that is precisely what has happened.


Some observers are likely to dismiss Modi’s recent language as par for the course during an election campaign, when tempers run high. However, most surveys and polls have predicted an easy victory for the prime minister and the BJP; he has no need to resort to pandering to base emotions with toxic rhetoric. In an interview, Modi denied that he had uttered a word against Indian Muslims; he was proved wrong by fact-checkers and video evidence. India’s top political scientist said that through his denials in interviews, Modi is trying to influence the naive chroniclers while he continues with his anti-Muslim speeches for the masses and his supporters. Modi’s No. 2, Amit Shah, insists that the party will continue with this anti-Muslim campaign. By persisting with hateful speech, the BJP leadership is fueling a narrative that is likely to intensify discrimination against Indian Muslims during Modi’s rule.

As prime minister, Modi has spearheaded a project for the political disempowerment of Indian Muslims. For the first time in the history of independent India, the ruling party does not have a single Muslim member of parliament. In the current election, the party has put up just one Muslim candidate—on a list of 440—who is running for an unwinnable seat in Kerala. More broadly, religious polarization has made it difficult for Muslim candidates to win seats in areas without an overwhelming Muslim majority. During recent elections, there have been complaints of authorities barring voters in Muslim-majority localities in BJP-ruled states. Modi’s message to Indian Muslims is unequivocal: You do not matter politically.

India’s Muslims are economically disadvantaged, too. A 2006 committee under Prime Minister Manmohan Singh’s Congress government found that the Muslim community faced high levels of poverty and poor outcomes on almost all socioeconomic indicators. India’s opposition parties have promised a new socioeconomic survey that could inform future policy without a focus on religion. Modi’s government, by contrast, opted to not conduct even the regular census in 2021—the first such instance in 140 years—due to COVID-19; it has not been conducted since.

Rather than relying on data, Modi and his supporters prefer an emotional response that pitches poor and marginalized Hindus against Muslims. India is a highly unequal country: About 90 percent of the population earns less than the average income of $2,800 per year. This gap has widened under Modi, with the richest 1 percent now owning 40 percent of India’s wealth. By othering Muslims, Modi puts them at risk of becoming the object of other deprived groups’ ire, which could lead to further communal violence. A Muslim man was allegedly lynched in Gujarat during the current election campaign, without making national  headlines.

Islamophobia is at the core of the project to make India a Hindu state. Modi and the BJP frequently weaponize terrorism discourse to delegitimize critics and political opposition. In Kashmir, where the BJP is not running candidates this election, this tactic has fueled anger and hostility. The high turnout in the region seems to be an expression of rage against Modi’s 2019 decision to revoke its semi-autonomous status. When the ruling party leaders conflate Islam with terrorism, there is little chance of extending any hand of peace toward Pakistan, either. Modi and his ministers have vowed to take back Pakistan-administered Kashmir by force if necessary—no matter the grave risk of conflict between two nuclear-armed countries.

Finally, Modi’s rhetoric does not bode well for other religious minorities in India. In the border state of Manipur, the largely Christian Kuki community has suffered state-backed majoritarian violence for more than a year. In Uttar Pradesh, India’s most populated state, Christian priests and worshippers are being jailed, beaten, and threatened by both Hindu majoritarian groups and state police. Meanwhile, the BJP has demonized the Sikh farmers who led protests against agricultural laws in 2020 and 2021, labeling them as separatist Khalistani terrorists. (Last year, Modi’s government was accused of involvement in the killing of a Sikh separatist leader in Canada as well as in an attempted assassination in New York.)

Muslims, Sikhs, and Christians are India’s biggest religious minorities; they make up nearly one-fifth of the country’s population. To disempower these groups would spell the end of the historical bond between India and ideas of universal justice, human rights, and democracy. A majoritarian Indian state—a Hindu Rashtra—would instead make a covenant with bigotry, discrimination, and violence. The bipartisan U.S. Commission on International Religious Freedom has repeatedly asked Washington to blacklist Modi’s government for its suppression of religious freedom, but the Biden administration has refused to act so far.

However, the evidence is there for all to see—and Modi has further substantiated the charge of bigotry with his campaign speeches targeting Indian Muslims. No matter if the BJP achieves its supermajority, this rhetoric will have significant consequences for India. Modi is serving a warning. The world should take note before it is too late.


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