Malala partners with Apple to create content targeted at women and children Entertainment news


The Pakistani Nobel Prize winner signs a deal that will “capitalize on her ability to inspire people around the world”.

Pakistani Nobel Prize winning activist Malala Yousafzai, who survived a Taliban assassination attempt, signed a deal with Apple TV + that will see dramas and documentaries focusing on women and children be produced.

The company said in a statement on Monday that the multi-year partnership “will depend on its ability to inspire people around the world,” adding that the content will also include cartoons and children’s series.

The newspaper quoted the 23-year-old girl as saying: “I am grateful for the opportunity to support women, youth, writers and artists in reflecting the world as they see it.”

Yousafzai angered the Taliban when she was 10 years old in rural northwest Pakistan when she began campaigning for girls’ education rights.

At that time, the Pakistani Taliban had gained a significant foothold in the Swat Valley and prohibited, among other things, girls ’education and the employment of women.

International attention

Yousafzai drew international attention with a series of blogs and articles she wrote under a pseudonym for the BBC about daily life and hope for a better future, but her fame angered the Taliban, whose leadership ordered her to be killed.

In October 2012, a Taliban assassin shot Malala, then 15, in a school truck. The bullet hit her left eye, penetrated her neck, and landed on her shoulder.

She recovered after months of treatment at home and abroad before co-writing a bestselling memoir titled I Am Malala, which attracted more international attention.

Yousafzai was awarded the Nobel Peace Prize when he was 17 years old in 2014, and he shared the award with Kailash Satyarthi, a child rights activist from India.

Apple produced a documentary on Malala in 2015 and teamed up with the Malala Fund in 2018 to promote secondary education for girls around the world.

She graduated from Oxford University last year and has since created Assembly, a girls’ and women’s digital publication available on Apple News and formed her own television production company, Extracular.

“I believe in the power of stories to bring families together, form friendships, build movements, and inspire children to dream,” she was quoted as saying in a statement on Monday.

“I hope that through this partnership, I can bring new voices to the platform, to this stage,” Malala said in an interview with Reuters news agency. “I hope that through me, more young men and girls will see these shows and get inspired.”

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