Writer Hafsa Lodhi launches an online center at the Emirates Festival of Literature


Dubai: A year after UAE-based writer Hafsa Lodi launched her book “Humility: The Paradox of Fashion” at the Emirates Airline Festival of Literature in the UAE, the US writer launched a “New Online Content Center” at this year’s event.

In an interview with Arab News, Lodi said that the blog-like site Modestish.com is a “community of diverse women.”

“It’s a way to keep the spirit of my book alive,” she explained.

In Humility, published in February 2020, Woody explores the causes, controversies, and major players behind the modest fashion trend around the world.

The book was published in the midst of a pandemic, and then the shutdown occurred. I was kinda sad because all this new things happen in a humble way – even (Somali American model) Halima Aden left the modeling a few months ago, ”Lodi explained.

She added that she launched this website to keep pace with the ever-changing “humble movement”.

Modestish.com will also provide photography services and video campaigns for brands to make their collections “humble-friendly” when targeting consumers seeking humility.

Not only did Woody launch her website on Saturday, but she also held a workshop titled “Make Your Book Immortal” at the Emirates Airline Festival of Literature – which kicked off on Friday – to share her advice with other famous and aspiring authors.

In the workshop, aimed at non-fiction writers, Lodi demonstrated how to create a business plan for a digital space where your ideas could be realized.

“The main course is about moving your real-world work from book format to eternal web format over the Internet,” she said.

But does this mean that Woody thinks books can have an expiration date?

“I think the concepts explored in a book may get old, but the book itself will never be out of date.” She explained that if you look at history, even if the concept itself gets old, it is still relevant at a certain time.

For Woody, the pandemic helped her find ways to keep her book updated.

Besides the main training course, the writer will also join Emirati athlete and FIFA coach Houria Al-Taheri in a panel discussion on February 12th titled ‘Fashion, Football and Feminist’ to discuss their careers, recent events and ongoing trends that have affected women’s prospects.

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